BRANDING THE ACTOR
Marketing and Publicity for the Professional Actor:

This year promises to be the most competitive to date in this industry. Evolving from commodity to brand is essential for the actor in a competitive marketplace.
Your brand is something authentic and specific to you.  But how do you find it?  What does it look like?  What do you do with it? Learn from an industry insider, who is both a journalist and experienced producer, how to get yourself out there.

• Create the branded business that is you, the Professional Actor:
• Understand how your brand shapes the way you work with everyone from agents, managers and casting directors to producers and even audiences.
• Learn to capitalize on opportunities to create a public profile that fits your brand.
• Find out how a focused and established brand affects the auditions you are called for and the roles you are cast in.
• Make your brand stick – from headshots and websites to bio’s and fan pages – understand the aesthetic of your brand.

Elizabeth Levine has over a decade of experience in film and television. She started in the business with Moses Znaimers CityTV in the creation of MZTV and since has worked as an independent producer with CHUM Television and CBC Television and was a journalist with The National Post and Playback Magazine. 

In 2002 Levine established Beetle Box Media, an award-winning Vancouver based new media company. Over her 4 years with Beetle Box, Levine produced numerous new media and film properties for Bravo!, Global Television, CHUM Television and Showcase. These projects garnered a number or awards including a Gemini in 2004 for CAMP HOLLYWOOD. In 2006 Elizabeth served as director of development at Vancouver-based No Equal Entertainment. She then served as new media producer on the 13 episode series JPOD based on Douglas Coupland’s novel. During this time Elizabeth continued to produce other projects including the award-winning short MACHINE WITH WISHBONE and the documentary, KARL MAY. In 2007 Elizabeth began consulting on film, television and new media projects including FILMINUTE with Capacity Networks UK, The Actors Foundry and The Stagers on HGTV among others.  She has since joined Brightlight Pictures as executive director of development. Elizabeth is co-founder and a senior partner in Random Bench Productions.
 


Where: The ACTOR'S FOUNDRY - 1610 Pandora Street
When: Friday, June 18th from 6-9pm
Cost: $ 40
register@actorsfoundry.com


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